Commercial Services Director

Commercial Services Director

Purpose of the post:

  1. To lead the long term, strategic planning of the Students’ Union’s Commercial Services, balancing the offer from all commercial areas to meet the needs of the customer and optimise revenue, understanding their impact on the organisation.
  2. To deliver innovative funding revenue from internal and external trading.
  3. To liaise with UWE hospitality staff to deliver joint trading ventures.
  4. To line manage senior staff within the Commercial Services team.
  5. To be responsible for the organisation of commercial events during the Welcome period.

The position shares with all other staff positions a general purpose to work collectively for the attainment of the goals of The Students’ Union at UWE as expressed in the Constitution, Policy Book, and Strategic Plan and through the decisions of its committees.

 

Principal Duties and Responsibilities:

To lead the long term, strategic planning of the Students’ Union’s Commercial Services, balancing the offer from all commercial areas to meet the needs of the customer and optimise revenue, understanding their impact on the organisation.

  • To manage and oversee the Frenchay, Glenside and Bower Ashton commercial operations in their entirety. These include the retail, bar and food service operations and their supporting provisions relating to the entertainment of the customer.
  • To develop marketing and business plans which are responsive to the expectations of Frenchay, Glenside and Bower Ashton based students and, through the involvement and motivation of the venue staff, are delivered with the aim of enhancing footfall and spend per head.
  • To manage the operation and development of the Union’s commercial services at Frenchay, Glenside and Bower Ashton campuses such that they meet the expectations of the target market and the strategic objectives of the organisation.
  • To lead, manage and deliver the commercial loyalty scheme, involve relevant staff across the organisation and develop marketing strategies that accompany promotions to deliver increased revenue and profit margins.
  • To establish and review budgets and key performance targets and take action to ensure that they are met.
  • To ensure compliance with all legal requirements and legislation relating to Commercial Services, including but not limited to Health and Safety; Alcohol, Gaming and Door Supervisor Licensing; Sale of Goods; Environmental Health; and Consumer Protection, and to act as Designated Premises Supervisor for the organisation.
  • To be responsible for setting the overall service standards across Commercial Services, and to manage and review standards of customer service with the aim of continually enhancing their quality, keeping up to date with changes and trends in the student market.
  • To analyse efficiencies and operational effectiveness, and implement new systems where appropriate.
  • To be responsible for ensuring the proper receipt, storage and security of all goods for resale and that all monies received are properly accounted for and processed in accordance with the organisation’s Financial Regulations.
  • To control the sale of those goods and in so doing to ensure the proper receipt, banking and security of all monies due.
  • To ensure the effective operation of the EPOS system such that it is capable of generating up-to-date stock, sales and other information.
  • Produce and present monthly reports to the Board of Trustees relating to the commercial operations.
  • Work in partnership with NUS trading services to ensure that the purchasing consortium conditions are adhered to and opportunities for developments are maximised. Establish and develop networks within the NUS community to share best practice and ideas.
  • Act as point of contact for advice and sign off on all licensing- and catering-related queries and associated event bookings for the Students’ Union, designing and delivering associated training or coaching where appropriate.
  • To be responsible for developing and improving the commercial facilities available to students at Frenchay, Glenside and City Campus, and to be responsible for commercial capital expenditure.

To deliver innovative funding revenue from internal and external trading

  • Develop and deliver on strategies for increasing trade from both internal and external clients creating a larger contribution to the Union’s income.
  • Initiate and build relationships with key stakeholders to host regular events across the full year ensuring the building is used at its optimum level.
  • To continuously review, and amend where appropriate, product lines to ensure that the unions’ commercial services continue to meet customer’s existing and future needs.
  • To keep up-to-date with trends to ensure that the Union’s commercial services continue to reflect best-practice.
  • To continuously examine and implement measures for delivering improvements to the commercial operation and customer service levels with the aim of exceeding customer expectation.
  • Deliver substantial funding revenue from online sales, building relationships with the University alumni networks maximise income.
  • Investigate opportunities for new services and create business plans where necessary.

To liaise with UWE hospitality staff to deliver joint trading ventures

  • Develop and build relationships with UWE hospitality to explore terms for joint trading opportunities.
  • Deliver feasibility reports and costing for joint trading across campuses where direct competition exists.
  • Manage joint trading ventures where established, providing regular reports to the Finance and General Purposes committee.

To line manage senior staff within the Commercial Services team

  • Recruit, induct, train, develop, coach, involve and motivate senior staff within the Commercial Services team such that they are committed to working co-operatively as a team, with the shared purpose of making the Union managed facilities at Frenchay, Glenside and Bower Ashton campuses the venues of choice for site based students.
  • Manage and resolve all operational personnel issues pertaining to the Commercial Services team.
  • Line manage the team of temporary Door Supervisors on the occasions when the nature of the event makes their employment appropriate.

To be responsible for the organisation of commercial events during the Welcome period, and for the regular commercial event programme throughout the year

  • To establish and review budgets and key performance targets relating to the event programme.
  • To prepare all associated event Health and Safety documentation, including Event Management Plans and Risk Assessments.
  • To establish links with suitable partner venues and develop relationships with external promoters to support campus-based events, negotiating contracts to maximise income.
  • Develop relationships, build the reputation and represent the Students’ Union in associated meetings including with Responsible Authorities, the Safety Advisory Group, Senior University staff and suchlike.
  • To act as Event Manager where appropriate.
  • Any other reasonable duties as directed by the CEO.

Supervision and Work Planning: The post holder will be expected to make independent decisions on a day to day basis to ensure the principal duties and responsibilities are met.

 

Please find the Person Specification and Job Description.  

 

Additional Information

Rate of Pay: £36,080.

Hours per Week: 37 hours per week, working 5 days out of 7.

Duration of Role: Permanent.

Location: The post holder may be required to work at, or from, any of the Union’s establishments.

 

How to Apply

To apply for this role, please download an application and Equal Opportunites form.

Application Deadline: 28/03/2019

Interview Date: 04/04/2019 & 05/04/2019