|Branding & Re-branding: so much more than a logo - 3X110
||Katy Hall and Harry Ellison, Action Against Hunger
In 2018, it’s harder than ever to get noticed, so branding for your RAG has never been so important. From best use of your logo to a full-scale re-brand, join Action Against Hunger for an interactive session on standing out! We will cover:
- What is a brand?: so much more than a logo! A brand is the currency by which you can influence others, raise money and engage people. It’s the entire framework from which an organisation can communicate its values to the world. We’ll take a look at what makes this work.
- Updating your brand: for your RAG, you may feel that it’s time for a change! Whether you are going for an update or full scale re-brand, we’ll work through the principles to get you right on track.
- Making your brand strong: actual implementation is just as important as developing the concept and colours; a brand is nothing if it isn’t adhered to internally and recognised externally. Here’s some top tips for making the most of what you’ve got, whether you’re implementing a new look or hoping to strengthen your current brand.
- Branding for events: sub-brands can be a great way to make certain events stand out or to create a specific identity within your brand. Even if your RAG already has a strong, recognisable feel, this is a chance to put new skills to the test, get creative and apply good branding & marketing knowledge to boost your fundraising activities and events.
|How to make short term volunteering work within a long term programme - 3X107
||Lizzie George and Lauryn Gardener, Challenges Abroad and The FutureSense Foundation
The question of “can you really make a difference” is commonly asked of short-term volunteers. Critics paint volunteers as looking for an experience that is more about making themselves feel good, than about actually doing good.
The aim of this session will be to tackle the 'voluntourism' label head-on. The workshop will open up a discussion of what can be deemed the 'best' and 'bad' practices of short term volunteering, looking to see whether a general consensus can be agreed.
We believe that pushing each other to reassess what we think of as the 'right' relationship between short-term volunteers and long-term projects will take us closer to combatting ‘voluntourism’, and allowing volunteers to find projects that are sustainable. Here at Challenges Abroad, we have found that emphasis should always be placed on the long-term plans and goals of the project.
Those that attend the workshop will be taken on a journey that highlights recent concerns based around orphanages, elephant sanctuaries and community projects, as part of a discussion on how short-term volunteering can be reinvented to establish itself as beneficial to long-term projects.
This workshop will look at how potential volunteers can find the right projects and what questions they should ask of them. More specifically, what do volunteers want to get out of the experience? Why are they volunteering? We aim to refocus volunteers and make them more aware of their position and responsibility as a global citizen – which acts as a strong starting point to answering these questions.
|The Big Challenge - 2X112
||Sian Wilkinson and Sami Colenutt, Breast Cancer Now
||Sian (Senior Challenge Events and Student Engagement Manager) and Sami (Events and community Marketing Manager) bring you a session on 'The Big Challenge' as we look as how you embed a team identity across a Challenge Events, Community and Student Engagement Programme. We'll be looking at how to create a sense of identity and community throughout a diverse programme and how both your stewardship and marketing can support this. We’ll be exploring the Breast Cancer Now team identity work, change in both stewardship and marketing approaches as well all of our key learnings from the last 18 months.
|The Global Goals: How RAGs can engage with the Sustainable Development Goals to broaden students’ understanding of sustainability and the impact of fundraising - 3X109
||Rachel Colley, The Students’ Union at UWE
This session will introduce the UN’s ‘Global Goals’ and provide participants with the opportunity to explore how their RAG/SU might meaningfully engage with them as a campaigning tool and impact reporting mechanism.
We’ll look at case studies of Universities and Students’ Unions who have used the Goals to showcase the impact of their fundraising and map their activities around sustainability.
To achieve the aim of NUS 100 – to create a more just and sustainable future for all – we must equip our students with the knowledge, skills, attributes, and values to make a difference through their future personal and professional lives. This session will work with SUs to use the ‘Global Goals’ as an entry point for thinking about why sustainability matters to your students, and what your RAG can do about this
|Use your magic powers – and help your volunteers use theirs! - 2X242
||Vicky Wallace, Hope for Children
The most important asset to any organisation is its people. This is particularly true for RAGs, whose successes are almost exclusively down to the achievements of their volunteers.
We have all achieved success at some point in our lives. We’ve likely all experienced failure too. So the question isn’t whether or not we can achieve a goal, rather how consistently we do so.
So how do we achieve success more consistently? And how do we empower others to do the same? How do we retain volunteers? What do polo mints and pieces of string teach us about the mind?
In this session we’ll begin to unravel some of those answers, which are usually much simpler than you’d think! (although the polo one is unexpected)
In a session slightly less cheesy than this blurb*, I’ll invite you to consider the magic of the human mind – both yours and your volunteers’ – and to continue learning to harness this magic as you grow into the successful leader you’ve always been!
(*admittedly only SLIGHTLY less cheesy)